With 20 years of experience across sales, marketing, manufacturing overseas, and plush design Heather has helped leading brands create standout programs. Inspired by her father’s introduction to the plush industry, she founded Maxie Plush on the belief that a thoughtfully crafted plush is more than a product — it’s a keepsake item that can leave a lasting impact.
Heather Hayden, Founder
Prefer to reach us directly? Here's where to find us.
We'd love to hear from you. Whether you have a question about our manufacturing, products, process, or just want to say hello — we're here. Send us a message below.
Where Love, Care, and Quality Meet in Every Plush Product
Maxie Plush has spent 30+ years designing and manufacturing custom plush programs that move product, build loyalty, and create moments shoppers remember. From major cause campaigns to gift-with-purchase programs, we're built for brands who are looking to build an emotional connection with customers, through an innovative program.
Michelle Rodriquez
Founder Cutee Shop
Our Vision
Shaping a Brighter, Happier Future for Babies and Parents
- A Message from the Founder
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Our Mission
Making Parenthood a Joyful Adventure with Quality
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