We make bringing new plush products to market simpler and more effective.

Our end-to-end solution make it possible for your brand to get a new product to market with ease — from concept to production floor, we handle every detail.

Off The Shelf Designs

Go to market faster with our premium, off-the-shelf plush characters—no reinvention required and dozens to choose from.

Custom Designs

Bring your brand to life with custom-designed, private label plush made just for you.

Our Process

Bring your plush designs from idea to reality.

With a team of experienced designers and a trusted factory network developed over 30 years, we create plush solutions that streamline your development and move efficiently into production. We consult, connect, and deliver — see our process below

Define Goals

Understand budget, pricing goals, and preferred order quantities

DISCOVERY

Design Collaboration

Plush character, size, colors, and branding elements are determined

DIRECTION

Review & Approve

Mock-up or physical sample are provided to client for approval

DEVELOPMENT

Finalize Logistics

Confirm ship dates, delivery location, and marketing campaign type

PRODUCTION READY

Choose your program type

Whether you need a turn-key white label item or a fully custom one-of-a-kind creation, MaxiePlush has a proven path to bring it to life at enterprise scale.

Traditional Plush Manufacturing

Your brand. Your character. Manufactured to your exact specs. We bring decades of production expertise to create private-label plush that's distinctly yours.

Gift with Purchase

Turn a transaction into a moment customers remember. Custom-designed plush premiums that drive basket size, repeat visits, and brand love at the point of sale.

Cause Related Plush

Connect your brand to a cause that matters. We've helped brands raise over $100M for nonprofit partners over 23 years — and we know how to make the program work for your retail environment.

"We don't just manufacture plush. We build programs — and there's a difference. Every detail, from the first sketch to the last shipment, is handled with the utmost care and attention."

Heather Hayden, Founder

How a national jeweler turned a seasonal add-on into a proven sales driver.

A major national jewelry retail chain came to MaxiePlush with a clear goal: give customers a reason to buy during key gifting windows. We developed a custom plush premium that paired beautifully with their in-store presentation, drove incremental add-on purchases, and created lasting brand recall long after the transaction was complete. Year after year, the program renewed — because the numbers spoke for themselves.

A 23-year program that has raised over $100 million — and counting.

One of the most successful cause-related plush programs in retail history wasn't built in a day. It was built through deep partnership, consistent quality, and a product that consumers were genuinely proud to buy. MaxiePlush has served as the manufacturing and strategy backbone behind one of the country's most recognized charity plush programs — designing the product, managing production, and helping our partner scale the program to national reach over more than two decades.